The news of .XXX sponsoring a powerboat broke late last week, so I am a little late to posting. Although late, I think it’s great news. Any chance of getting the word out about domain names is awesome and this is certainly a BIG way to do it!

This is now the second boat that .XXX has sponsored within 30 days. In mid-September ICM Registry sponsored our industry’s only conference on a cruise-ship, DNCruise.

Either later this week or early next I plan on posting my two cents about .XXX. In the mean time, here is the press release direct from ICM Registry released on September 30th.

.XXX RACING TO MAKE ITS MAIDEN VOYAGE AT OFF SHORE WORLD CHAMPIONSHIPS IN KEY WEST, NOV. 11-13

Palm Beach Gardens, Florida: ICM Registry, the company behind the .xxx top level domain (TLD) announced today that it is entering world class powerboat racing with world champion driver Mike Seebold to compete at this year’s Off Shore World Championships in Key West, Florida.

Seebold and the team will be unveiling the all new race boat at TRAFFIC, the domain investment conference in Ft Lauderdale on Oct. 15-16^th, where guests and some surprised beach goers will get a chance to see the Miss .XXX powerboat blast along the coastline for a few test runs.

“We are extremely pleased to have a champion of Mike’s caliber join the .XXX Racing team and we look forward to lots of success with the .XXX Powerboat Team both on and off the water”, states ICM Registry Sales Director, Vaughn Liley.

“We are excited to be part of the .XXX team and were going to make them very proud in Key West as we go for the World Championship”, stated champion powerboat racer, Mike Seebold.

.XXX puts internet users in control of the content they wish to view or avoid, the .XXX indicates to the consumer that the website is likely to contain adult material, so they can now make an informed decision, whether to select or avoid. For more information about .xxx please visit www.about.xxx