***UPDATED ARTICLE***

One market pretty much every domainer has an opinion about is the LLLL.com market. Today, rather than look at sales numbers, we’re going to look at LLLL.com drop and LLLL.com registration numbers, courtesy of research from Andrei of NameDato.com.

Andrei is a well known short domain name investor who has been tracking LLLL.com drops each and every day since the LLLL.com buyout.

LLLL.com drops and the LLLL.com minimum wholesale are intimately correlated. Domain name “buyouts” are a familiar experience to most domainers who’ve been in the game awhile, many having taken part in one at some point or another. How many here remember November 2007 when LLLL.coms were bought out and what transpired seemingly immediately afterward?
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September 25th of this year LLLL.com sold via Sedo auction for $7,900. It sold to who I believe to be the four letter domain expert, Reece Berg. He has sold over 3,000 four letter domain names this year alone.

Today Reece posted his first article on LLLL.com, go check it out. I just asked Reece what his future plans are, for now he says it is to blog, educate and publish his monthly pricing guide.

Being a four letter domain name investor myself I am excited to see the development of LLLL.com and its future growth.

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A conundrum presented itself long ago – There simply aren’t enough Tier 1 Generics to go around and lesser premium multi-word domains often evoke preconceived expectations and biased opinions in visitors which limit development possibilities to a subset of what they might otherwise have been.

Short domains and brandables present small businesses and Web 2.0 startup alike with the ability to purchase an affordable domain which doesn’t inhibit growth opportunities. Short domains result in less typos, no bias, enhanced memorability, and unlimited opportunity. Like generics, short domains often convey an image of authority and, once properly advertised, reputation and respect.

One mistake many short domain investors make is forgetting that value ultimately comes from demand, not supply. Being unavailable doesn’t necessarily equate to being invaluable. Short domains are difficult to optimize in search engines for particular keywords and generally receive little in the way of direct navigation or parking revenue. Effectively marketing and proactively reaching out to potential endusers becomes a must. Thoroughly research the market, arrive at your own conclusions, and don’t buy into hype.

Investing in short domains can be an exciting and rewarding opportunity, however like all investments, it requires due diligence and commitment.

Reece Berg
LLLL.com

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