Thank you to Ed Keay-Smith of OzDomainer.com for the invitation and having me on his podcast show.
Ed has interviewed some very well known domain investors like Rick Schwartz, Rick Latona, Ron Jackson, Castello brothers and many more. If you have not had a chance then please check out the podcasts. I’ve personally spent hours listening to the bulk of them.
To listen in on on Ed’s podcast featuring me visit OzDomainer.com.
As everyone knows by now, I took a trip to South Florida over the last few days, during which I appeared on WebmasterRadio.fm’s domain master show and Bido.com’s live video chat. I’d like to thank them both for the invites and having me on their shows. It was a blast!
Elliot Silver has been blogging since June 2007 and has not stopped since. I really applaud him for this, it is extremely difficult to take a blog and continue writing month after month supplying new information. I am not the only one to notice, he has been awarded blog of the year 2008 by DomainTools.com, DomainerChoiceAwards.com and if memory serves me correct he won something at TRAFFIC.
Beyond his blogging Elliot is becoming a big player in the Geo domain name scene. He owns domains like Lowell.com and Burbank.com which are 2 of the top 250 populated US cities. I know what Elliot paid for Lowell.com, it was no joke. Elliot is a serious full time domainer, making waves and here to stay.
Q. I read the bio on your blogs, says you are a graduate of NYU, do you think your education has helped in anyway with your domaining business?
A. I attended grad school at NYU and graduated with a Master’s Degree in Direct and Interactive Marketing. One of the hallmarks of direct marketing is that you should test everything – creative, price point, call to action…etc. – all of which can be done by using a variety of domain names in a campaign. In grad school, I also learned about the importance of being able to calculate your return on investment for any marketing effort. By using a call to action domain name for different campaigns, you can see where visitors learned about your product/service and track your ROI. Continue reading…
After my interview with Rick Schwartz someone asked me to interview Rick Latona. Well, I have come through again. I have been asking Rick for months to do an interview, I must have caught him on a good day last week because he finally agreed.
Besides being the 2008 Domainer Of The Year, Rick is the LARGEST domain broker in the world and most recently has been added to the TRAFFIC auction events. In his first TRAFFIC auction which was held in Brooklyn NY only two months ago Rick’s auction brought in roughly $700,000. We will find out very soon if he can top that, next TRAFFIC event is in two weeks which will be hosted in Australia.
OK, lets see what Rick has to say about some of my questions.
Last week I had the privilege of interviewing the one and only Rick Schwartz. Rick Schwartz is the founder of T.R.A.F.F.I.C., the events that turn out the who’s who in the domaining industry. Rick either owns or has owned domain names like Candy.com, Property.com, Properties.com, Porno.com, Ass.com, CD.com, Widgets.com, Men.com and many many more HIGH END names.
Just a brief background on Rick. He has gone from working in the retail furniture business to owning an extremely successful drop ship company. Rick sold the home based drop ship company in 1998 for over seven figures. Through marketing of his own home based business he realized the importance of domain names and having an online presence. Rick purchased a set of domains for his business and then a set of domains related to the adult industry. The adult related domains started producing steady income from $25 a day to a couple years later $500 a day. This at the time was just a hobby. These events and a few others lead up to the day were Rick purchased Porno.com for $42,000, which at that time was unheard of. After Porno.com came Ass.com, eRealEstate.com and Men.com. The rest is history and if your in domaining you know what has come of this.
Q. At the last T.R.A.F.F.I.C. event in Brooklyn NY 250 Rick Schwartz bobbleheads were handed out. Who came up with this idea?
A. I was contacted by Warren Royal who is a domainer that bought Bobbleheads.com and asked me if it was ok to do one of me to promote his new business. I thought it would be fun and agreed to it. They did a really good job and shows the depth domainers have when it comes to business. Warren also recently authored a book and has several other projects going. Continue reading…