Here is part two of the “Developing A Geo Domain” article taken right from October’s edition of Domainer’s Magazine. You can catch the first part of the series here if you missed it.
Developing a Geo Domain
As mentioned earlier, Geo domains usually receive less direct navigation traffic than generic domains. Thus, extensive development is necessary to capture a wider traffic base. It’s important to focus on every aspect of development from appropriate branding to SEO. A thousand pages of content posted with no regard to keyword analytics will cost a lot of money but bring little discernible benefit. Neglecting to research competition and market value before development can also mean thousands of dollars down the drain.
Just choosing where to start requires careful study and analysis of a number of factors.
Geo Domain Name Selection
The selection of a Geo domain or Geo domains to develop is crucial. An intuitive Geo domain name is valuable as it will save you a lot of SEO dollars. Although most of the pure Geo domains are already taken, chances are, you’ll still be able to find a lot of non-pure combos relating to industries and service. Don’t get carried away though. Remember that without development, Geo domains generally don‘t pay for themselves. While the right combination of a place’s name and keyword will contribute to your success, the relevance you build with content you put on it matter more in the long run.
For Geo domain-industry type considerations, take the time to do research. Determine if there’s big enough potential in the region you’re targeting.
Your Geo domain should be memorable like ChicagoEvents.com or CaliforniaDoctors.com. As with other domain properties, the shorter the name, the better. Try to avoid domains with hyphens and dashes. As always, go for the .com variant.
Ideally, Geo domains should reflect the character of the region. The most popular and profitable businesses in a state, country or city are also the most profitable niche for Geo domains. Hawaii.com, naturally, is a tourism-oriented site. If you can’t get the pure Geo domain, go for a relevant non-pure Geo domain like HawaiiBeaches.com, HawaiiHotels.com, HawaiiResorts.com, etc.
A good way to find some Geo domain variations is to perform an internet search on the city, state or country. The top-ranking search results will most likely reflect the most sought-after information about the place. If the city government site is on the top result, check it out and see what it says about the city. If a university site is on the top of the search result, then most likely a Geo domain focused on colleges and universities in that area will yield great traffic.
You can also use other tools such as the Google keyword tool to determine the type of searches being done according to a particular country, state or city. This will give you an idea on the niche industry to target in your place of choice, and it will yield great keywords to use for optimization.