Today Sedo launched Sedo.com/GEO for high end Geo domain names. Currently the domains listed range in price from $200,000 to $2,500,000.

Some of the domain names listed are:

• PuertoRico.com
• Scotland.com
• SouthAfrica.com
• Belgium.com
• Indonesia.com
• GreatBritain.com

This page comes less than a week after the reported sale of Russia.com for $1.5 million brokered through Sedo. Russia.com was previously owned by NewMedia Holdings, Inc which also appears to own the majority of the domain names listed on Sedo.com/Geo.

If you have any questions reach out to Tessa Holcomb by either email Tessa@Sedo.com or phone 617-499-7246. Tessa was the point person on Russia.com. Make sure to tell her Chef Patrick sent you.

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Here is the final part of the “Developing A Geo Domain” series from the Domainer’s Magazine October issue. This last part discusses monetizing you Geo domain site. I hope you found the series to be informative in some capacity. I wanted to share it with you all, because if any of you are considering getting into Geo domaining, it does cover some of the basics. Make sure to read part one, two, three or four here if you missed any of them!

Monetizing Your Geo domain

Developed Geo domains are different from developed generic domains in the sense that they have more monetization options going for them. Furthermore, the more developed a Geo domain is, the more monetization options are available to its owner. The following are some of the monetization schemes you can try.

Lead Generation and Local Affiliate Marketing
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We’re almost done with the “Developing A Geo Domain” series out of the Domainer’s Magazine, October issue. The last two parts of the series go into the marketing and monetizing of your Geo domain. This particular part of the series is specifically discussing the marketing aspect that comes with developing a Geo domain. Be sure to go back and read parts one, two and three if you missed them.

Marketing Your Geo domain

One of the most important elements of Geo domain development is establishing its marketing vehicles. For Geo domains composed of a city name, country name or state name, type-in traffic should be significant so less rigorous marketing is required (albeit still advised). The following is a rundown of the marketing tools that you can use to promote your Geo domain site:

Search Engine Optimization

This is what you call “free” marketing because, if successful, SEO will bring you unpaid-for traffic or traffic that reached your site by virtue of your prominence in search engine results pages.

There are two types of SEO that you should look into. One, discussed above, is on-page SEO and involves keyword optimization, optimizing site architecture, internal linking, regular content updating, etc. The other type is off-page SEO. This deals primarily with backlinks building and search engine and directory submission.

Paid Online Marketing
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Here is part three of the “Developing A Geo Domain” article from Domainer’s Magazine. This segment discusses actual site development and brings up some questions you might want to keep in the back of your mind as you’re going through your planning and development process. Read part one of the series here if you missed it and part two here.

Geo Domain Site Development

Developing a Geo domain (or any type of domain in particular) requires technical know-how and project management skills. You also need to decide on how big a scope of development you will aim for. Should you create a mini site, or should you opt for a big, flagship website? The following are some of the practical questions that you’ll have to answer when developing your Geo domain site:

Where will you get your content?

Where will you get the content that you will use for your site? Will you syndicate content from content directories? Will you buy content in bulk from PLR article databases? Will you aim for community-generated content? Will you outsource your content needs to freelance writers? Should you hire in-house writers?

Content-wise, most successful Geo domainers advise that you use fresh and original content. This means the better bets include the last three options: you should outsource your content needs to freelance writers, hire in-house writers and/or cultivate an active following for fresh and original community-generated content.

How should you decide on site design and graphics?
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Here is part two of the “Developing A Geo Domain” article taken right from October’s edition of Domainer’s Magazine. You can catch the first part of the series here if you missed it.

Developing a Geo Domain

As mentioned earlier, Geo domains usually receive less direct navigation traffic than generic domains. Thus, extensive development is necessary to capture a wider traffic base. It’s important to focus on every aspect of development from appropriate branding to SEO. A thousand pages of content posted with no regard to keyword analytics will cost a lot of money but bring little discernible benefit. Neglecting to research competition and market value before development can also mean thousands of dollars down the drain.

Just choosing where to start requires careful study and analysis of a number of factors.

Geo Domain Name Selection

The selection of a Geo domain or Geo domains to develop is crucial. An intuitive Geo domain name is valuable as it will save you a lot of SEO dollars. Although most of the pure Geo domains are already taken, chances are, you’ll still be able to find a lot of non-pure combos relating to industries and service. Don’t get carried away though. Remember that without development, Geo domains generally don‘t pay for themselves. While the right combination of a place’s name and keyword will contribute to your success, the relevance you build with content you put on it matter more in the long run.

For Geo domain-industry type considerations, take the time to do research. Determine if there’s big enough potential in the region you’re targeting.

Your Geo domain should be memorable like ChicagoEvents.com or CaliforniaDoctors.com. As with other domain properties, the shorter the name, the better. Try to avoid domains with hyphens and dashes. As always, go for the .com variant.

Ideally, Geo domains should reflect the character of the region. The most popular and profitable businesses in a state, country or city are also the most profitable niche for Geo domains. Hawaii.com, naturally, is a tourism-oriented site. If you can’t get the pure Geo domain, go for a relevant non-pure Geo domain like HawaiiBeaches.com, HawaiiHotels.com, HawaiiResorts.com, etc.

A good way to find some Geo domain variations is to perform an internet search on the city, state or country. The top-ranking search results will most likely reflect the most sought-after information about the place. If the city government site is on the top result, check it out and see what it says about the city. If a university site is on the top of the search result, then most likely a Geo domain focused on colleges and universities in that area will yield great traffic.

You can also use other tools such as the Google keyword tool to determine the type of searches being done according to a particular country, state or city. This will give you an idea on the niche industry to target in your place of choice, and it will yield great keywords to use for optimization.

Content Selection
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