While looking at Sedo.com today I noticed the sale of MusicVideos.com for $250,000. MusicVideos.com was previously owned by DNStination, Inc which purchased the domain name from Yahoo, Inc mid to late 2009. DNStination either owns or has sold domains like iSlate.com, Me.com and Z1.com. The current whois information of MusicVideos.com is private and at this point it is unclear who the buyer is.

MusicVideos.com $250,000
Google Search: not listed on first three pages
Google Page Rank: 1
Alexa Rank: na – fowards to an affiliate offer
Compete.com: 21,249 unique and 23,037 total visits per month
Keyword: 673,000 local and 1,220,000 global searches per month

*Updated Information – The $250,000 buyer was Merlin Kauffman of True Magic, LLC. Within a week of owning MusicVideos.com Merlin has resold it to an undisclosed buyer and they are not reporting the sales price.

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Ron Jackson of DNJournal.com just reported the sale of Guns.com for $800,000 by Moniker. I knew a deal was going to get done on this domain name. It was up for sale during DOMAINfest’s last auction in January and was very close to the reserve.

Guns.com $800,000
Google Search: not listed on first three pages
Google Page Rank: 3
Alexa Rank: 773,676
Domain Status: Parked
Compete.com: 13,503 unique and 15,021 total visits per month
Keyword: 823,000 local and 1,220,000 global searches per month

Congratulations to Moniker on holding the number one spot for the top .com sale so far this year.

*Seller requested name removed via email.

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Sedo posted the sale of Metal.com for $165,000 on their website yesterday. Whois history records show the previous owner as Wayne Lazarus of JZJ, LLC which has owned the domain name for at least the last 6+ years. Wayne may have owned the domain name longer, but whois history is only showing records starting in 2003.

Metal.com $165,000
Google Search: not listed on first three pages
Google Page Rank: 4
Alexa Rank: 2,933,332
Compete.com Traffic: 727 unique and total visits per month
Keyword: 368,000 local and 1,000,000 global searches per month

The domain is currently parked with GoDaddy.com. Archive.org is down and I am not able to see if this domain name was every developed.

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WOW…a .org domain name has sold for $1 million!!! Sedo not only sold this year’s first million doallar sale, but also broke the record for the highest .org domain name ever sold.

Poker.org $1,000,000
Google Search: not listed on first three pages.
Google Page Rank: 0
Compete.com Traffic: not enough data
Alexa Rank: n/a because of redirect

Poker.org is currently being redirected to PartyPoker.com through their affiliate program.

For more details read Sedo.com’s press release below.

Sedo Brokers Industry’s Highest .ORG Domain Sale

Leading Online Domain Marketplace Secures Record-setting $1 Million Bid for Poker.org

CAMBRIDGE, Mass., February 18, 2010 – Sedo, the leading online domain marketplace and monetization provider, today announced that it has brokered the sale of Poker.org for $1 million, the largest .ORG domain sale to date. Sedo brokered the sale on behalf of A-1 National Advertising. This marks the highest ever .ORG domain sale, as well as the biggest sale in its category. The next highest .ORG sales are engineering.org, which sold for $198,000, sexe.org for $151,400 and date.org for $151,000.

This record-setting sale demonstrates the tremendous strength of a premium generic within the overall domain market, and solidifies the value of the .ORG extension. According to .ORG, The Public Interest Registry’s (www.pir.org) 2009 bi-annual domain name report, registrations for .ORG grew 8.4%, up to 7.98 million total registrations in 2009, compared to a year ago.

In addition, there are more than 8 million domain names now registered as .ORG, making it the third largest generic domain (after .com and .net).

“We expect to see growing demand for .ORG domains, as organizations and individual investors are recognizing their full value and potential,” said Kathy Nielsen, Director of Sales at Sedo. “Sedo remains the choice for buying and selling the best previously registered virtual properties across all extensions, as evidenced by the impressive sale price secured for Poker.org.”

Sedo is also offering additional premium .ORG domains including Chocolate.org, Fun.org, and SeniorCitizens.org. Interested buyers should contact Senior Sales Consultant, Jeffrey Gabriel at Jeff@sedo.com or 617-499-7212 for further information.

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T.R.A.F.F.I.C. – Rick Latona’s auction closed yesterday with a grand total of 60 domain names that sold for an estimated $835,000. The top sale for this auction was LongIsland.com at $379,000. Based on the total sales and amount of domain names sold that is an average of $13,916 per domain.

DOMAINfest – Moniker’s auction closed yesterday with a grand total 201 domain names that sold for an estimated $1,319,037. The top sale for this auction was LoanCalculator.com at $215,000. Based on the total sales and amount of domain names sold that is an average of $6,562 per domain.

So which auction was better?

DOMAINfest sold more domain names, which comes as no surprise considering they had about 450 more live attendees than the T.R.A.F.F.I.C. show. Does this mean that their auction was better? Well, if you go by the amount of domain names sold, then yes. But if you go by the average domain sales price, no.

My personal opinions:

• Both auctions had overpriced domain names.
• LongIsland.com sale saved the T.R.A.F.F.I.C. auction.
• Deals will get done afterwords. The perfect example is Guns.com which was in the DOMAINfest auction. The highest offer was just shy of the $1mil reserve. I’m confident a deal will get done on this.
• No the sky is not falling and the domain industry is just fine. Domain name investors are more cautious, they want to make sure they are getting a deal. The principle of an auction is to pit bidders against each other which relies on emotions to raise the sales price.

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