T.R.A.F.F.I.C. – Rick Latona’s auction closed yesterday with a grand total of 60 domain names that sold for an estimated $835,000. The top sale for this auction was LongIsland.com at $379,000. Based on the total sales and amount of domain names sold that is an average of $13,916 per domain.
DOMAINfest – Moniker’s auction closed yesterday with a grand total 201 domain names that sold for an estimated $1,319,037. The top sale for this auction was LoanCalculator.com at $215,000. Based on the total sales and amount of domain names sold that is an average of $6,562 per domain.
So which auction was better?
DOMAINfest sold more domain names, which comes as no surprise considering they had about 450 more live attendees than the T.R.A.F.F.I.C. show. Does this mean that their auction was better? Well, if you go by the amount of domain names sold, then yes. But if you go by the average domain sales price, no.
My personal opinions:
- Both auctions had overpriced domain names.
- LongIsland.com sale saved the T.R.A.F.F.I.C. auction.
- Deals will get done afterwords. The perfect example is Guns.com which was in the DOMAINfest auction. The highest offer was just shy of the $1mil reserve. I’m confident a deal will get done on this.
- No the sky is not falling and the domain industry is just fine. Domain name investors are more cautious, they want to make sure they are getting a deal. The principle of an auction is to pit bidders against each other which relies on emotions to raise the sales price.
I’ve always been told if you want the best determinate you throw out the high and the low. Unfortunately I’m too lazy to do that and find out what that comes out to. Could someone please do that for me. And while you’re up “Make me a sandwich”
Taking the top sale out of each auction…
T.R.A.F.F.I.C. = $7,728 per sale
DOMAINfest = $5,520 per sale
traffic sucked and could have been better but when latona screwed the auction up i refused to bid. several names I would have bid and more than likely bought but once it was done and they didnt go back i decided I would not sell with him again nor buy with him again. As long as he is involved with traffic I will skip it from here on out as well
I feel for him. He puts a lot of work into what he’s doing. I give him credit for trying and working things out.
I will definitely be back at TRAFFIC, I love their events.
You should use median price instead of average price and I think you’ll find a better comparison.
Here’s a challenge for you. Go take a look at all of the auctions of the past 6 months and find me two auctions with over 50% of the domains moving. I’m waiting
@Rashid 56% of domain names were sold at MeetDomainers auction that was held in Poland (EU) in the end of September 2009
http://meetdomainers.eu/en/aukcja/
Just a minor correction… LongIsland.com sold for $370,000…
Thanks for the correction Ralph.