A conundrum presented itself long ago – There simply aren’t enough Tier 1 Generics to go around and lesser premium multi-word domains often evoke preconceived expectations and biased opinions in visitors which limit development possibilities to a subset of what they might otherwise have been.

Short domains and brandables present small businesses and Web 2.0 startup alike with the ability to purchase an affordable domain which doesn’t inhibit growth opportunities. Short domains result in less typos, no bias, enhanced memorability, and unlimited opportunity. Like generics, short domains often convey an image of authority and, once properly advertised, reputation and respect.

One mistake many short domain investors make is forgetting that value ultimately comes from demand, not supply. Being unavailable doesn’t necessarily equate to being invaluable. Short domains are difficult to optimize in search engines for particular keywords and generally receive little in the way of direct navigation or parking revenue. Effectively marketing and proactively reaching out to potential endusers becomes a must. Thoroughly research the market, arrive at your own conclusions, and don’t buy into hype.

Investing in short domains can be an exciting and rewarding opportunity, however like all investments, it requires due diligence and commitment.

Reece Berg
LLLL.com