Own the perfect domain name? Protect it!
Step One:
Secure misspellings, plural/singular versions and alternate domain extensions of your domain name. If you own CarTopper.com make sure to purchase CarToppers.com, CarToper.com, CarTopers.com and so forth. For the alternate domain extensions, this is not as important as long as you own the .com. If the major extensions (.net, .org, .tv, .me) are available then grab them.
Step Two:
Secure the toll free number. TollFreeNumbers.com allows you to search for the available numbers by typing in letters. This will be difficult as a lot of toll free numbers are taken, but this doesn’t mean you shouldn’t try.
Step Three:
Secure social media outlets. The three major outlets you should secure are Twitter, Facebook and YouTube. I call this the social media triangle. It makes up well over 95% of the social media market.
Steps one and two will require an investment, so I don’t suggest this for every domain name you own, just the ones you strongly believe in.
By completing these three, somewhat simple steps, you are protecting the brand for your future domain buyer and increasing the value of your domain name.
Patrick,
You make a good point, not only for domain investors but also for your online business in general, who fail to act on this. The three steps covered is necessary in brand security in a successful marketing plan.
-Dan
But step 2 should be, “Secure the .tel”
Good tips here Chef. I see a lot that don’t do this and then kick themselves later for not.
Sometimes…it is best not to register the other domains without the “s” because…..
If you think outside the box, there are good reasons not to register.
Great tips, but I think a truly great name protects itself.