How Will IDNs Change The ccTLD Market?

Posted on 28 April 2010   

The following is a guest post written by Morgan Linton. Morgan is the President of Linton Investments, a Los Angeles-based Domain Investment Firm. Morgan runs a ccTLD Brokerage Newsletter and is the publisher of ccTLD Investors magazine. Morgan writes about his adventures in Domain Investing on his blog – MorganLinton.com.

Let’s face it – IDNs will slowly change how people use the Internet all over the world. As more people from countries like India, China, and Brazil come online – it is no surprise that we’ll see a rather dramatic increase in people searching for things in their local language. While people certainly do search in their local language already – with tens of millions of new Internet users around the world there will be changes in how people use the Internet and search for information.

With IDNs it is possible to buy exact-match domains matching very high-volume search strings without spending the kind of money .com, .net, and .org investors do on generic keyword domains.

Just think – if you grew-up in China, speak Chinese, and are just starting to use the Internet for the first time what language will you be using – Chinese! Which means that a Chinese IDN.cn domain might be a better fit for more and more Internet users over time as they will naturally be more comfortable with a domain or website that is in their own language and the domain name itself is a great indicator of what language the website will be in.

So how will IDNs change the ccTLD Market? I think IDNs will grow the market dramatically as it creates two different way to invest in a particular domain space. Suppose I want to invest in Japanese domains – as an investor it would be smart for me to buy my keywords in both English and Japanese to capture both ends of the search market. As IDNs become more commonplace I think we’ll see more people investing in the space and thus more liquidity with IDN domains.

Since many of these IDNs will have type-in traffic right-away this also allows new investors to hand-register domains that already has a base of traffic to monetize. It’s a bit reminiscent of what early .com investors experienced – registering a domain and finding that the traffic was already there.

The ccTLD market is in its infancy and IDNs represent a new opportunity in the space and a place on the ground-floor for new domain investors looking to get involved in the Global Domain Market. So now it’s time to ask yourself – are you a Global Domain Investor? If not…now is a great time to get started!

  1. Mike says:

    Great post from Morgan. Having travelled and lived in many different countries in the world, I’d say Morgan’s analysis is accurate. Mother tongue will always be the language of preference for country citizens. It is just a matter of ease. Look for a lot more IDN extensions in the future.

  2. Phio says:

    Great article Morgan. In a sense IDNs are the latest gold rush. Who knows what will be next to come around the corner. I have been researching and purchasing IDNs for 3 years now, and have seen that most of the major players, ie google, microsoft, yahoo, are making their software and products more and more IDN friendly, realizing of course the demand to meet the needs of the future.

  3. Fantastic article and kudos to Morgan and Patrick for seeing the value in IDNs.

    I think both IDN dot com names, which can currently be registered, and IDN ccTLDs will pay tremendous dividends.

  4. tom barrett says:

    Hey Morgan,

    I wonder if we should distinguish between full idn’s (i.e. idn.idn) and partial idn’s (i.e. idn.cn or idn.com)

    in the case of partial idn’s, type-in traffic would appear to be a cumbersome thing to do. the user needs to switch their keyboard’s language in mid-stream, unless they have a keyboard that supports both simulataneously. this would be true for search engine queries as well.

    so, the real potential impact is when full idn’s are available. would you agree?

    tom barrett
    encirca.com

  5. @Tom – most foreign keyboards allow one to switch between foreign languages and English seamlessly.

    The full impact is already starting to be felt with IDN .com, but IDN ccTLDs are a definite plus.

  6. Samit says:

    China, Japan, Korea & Germany I can see ccTLDs having an impact.

    Will be a lot less in India imho, too many English speakers.

    I also think idn.com will lose out to idn.idn, but then I don’t see myself investing in idns at all.

  7. Samit says:

    I mean IDNs in the first line above instead of ccTLDs. :)

  8. jeff says:

    samit.. you know how the saying goes…
    You missed the boat ;) IDNs are coming whether you like it or not

  9. MS says:

    Most are still very confused on IDN’s.
    FYI, IDN.COM today = IDN.IDN within 8 to 15 Months.

    If you are the registrant of: דוגמא.com (Example.com in Hebrew)
    Then you are the only one who will be able to get דוגמא.קום

    If anyone here, old time or a newbie domainer wants to really understand what’s going on, when and where, you are welcome to IDNForums.com, many helpful members that can explain things and surely back any claims up with official documentation.

  10. Donald says:

    Global Intelligence! That’s what I call This post from Morgan.

    Thanks.


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