This is directly from Bob Parsons himself…
“I want a really well-endowed, good-looking gal in a tight T-shirt, with our name right across her breasts.”
Back in 2005 GoDaddy market shares began to sky rocket all because of a controversial Super Bowl ad, a parody of Janet Jackson’s boob popping out. What does this say, SEX SELLS!!! Is it that simple, kind of. It certainly got the word out about GoDaddy and registering domain names. Once customers have landed on GoDaddy.com they continue to come back because of the great pricing, excellent customer service and easy to use domain management system. At least that is why I am a loyal customer.
Since that controversial Super Bowl ad Bob has not let us down with new sexy ads every year. Get a sneak peak at the two ads and vote here for your favorite.
If you’re curious to know where the “well-endowed” line came from, visit his recent article in Inc. Magazine.
And here is undisputed proof that sex and low pricing sells, check out the January 13th registrar market shares below.
Dang sex does sell. I know everything I go to godaddy, I don’t mind seeing the pictures of the girls on the site.
I have 700+ domains with them and I’ve always been happy.
There’s girlie pics on Godaddy? LOL
If your looking for domains, you’d go there anyway
whether there was chic pics or not! and, To be honest,
Danica Patrick is the only one I can remember
I gotta say, I don’t think they use the HOTTEST girls. They get attention but your right, I can’t remember their names except Danica and really don’t care to.
“because of the great pricing, excellent customer service and easy to use domain management system.”
I totally disagree. I think that GoDaddy’s prices aren’t really great (except for the ones who know the coupon codes), their customer service is okay but not excellent and their domain management system is awful. Imho.
What’s that saying…Opinions are like booty holes, everyone has them, lol.
Your right pricing is not the best if you go direct. You do have options, you can use coupon codes or the banner on my site which will get your domains for $7.29 + icann fee. They also have a yearly membership that will reduce your fees and some other perks.
For me, customer service is great. I pick up the red phone on my desk and get connected directly to them. Seriously though, my rep Tess is great. Once you purchase or hold xxx amount of domains they assign you an account rep which is awesome. So to those that don’t have an account rep, buy more domains
She’s my rep also…
Of course sex sells! I only came here because I saw the word “Boobs”, but I’ll be back. Nice post!
wait… godaddy does domains?
crap.. I only went there to perve. Thanks for the knowledge, maybe I won’t get ripped off now when buying domains!!
It’s really played out.. They should come up with something new already.
One year, two year… Come on!
Best,
Mike
Sex and branding, what a combination!
Godaddy strategy is their business model mixed with Danica.
They are at the top of the list, so it must be a workable combination.
I actually just wrote something on this a while back. It’s true. I mean think about it. For every guy out there, your sitting at your TV, and your watching some boring old commercials, then some really hot girls come on the TV almost topless. What are you really going to do, look away? OF COURSE NOT!