In the midst of many debates on how successful any extension can be other than a .com, Football.tv was launched. However, it is not referring to football as we know it in the U.S., it’s referring to soccer. It is commonly known that soccer is a crucial part of culture for some countries and Football.tv aims to connect with those immersed in the sport.

The numbers are definitely in Football.tv’s favor. Consider the fact that the World Cup Series has had a little over 1 billion viewers in recent years past.  Yes, billion. Soccer is truly a universal sport and love for it spans across all continents.

It is conceivable that a .tv such as this can be abundantly successful especially with an aggressive and well planned marketing strategy. GSM, which is owned by Perform Group, holds the rights to over 15 different soccer leagues from around the world. The plan is to market the site through as many different mediums as possible to garner the maximum amount of exposure.

Currently they own the .tv domains for the word soccer in most languages with very few missing. This is an enormous marketing opportunity and can only help the chances for success as they will be able to reach millions of people from all around the world. In fact, they have invested seven figures into acquiring and developing these domain names. They have also created a brand with the logo they are currently using. This is important because regardless of the language a person speaks or script they write in, they will recognize the brand, begin to associate it with Football.tv and, most importantly, all arrive at the same destination. Think of the Nike swoosh. When we see the swoosh symbol we automatically associate it with Nike. It took a lot of money invested in marketing to achieve that global recognition and that’s what the owners of Football.tv are going to try to emulate in their own way.

I’ve said before that the .tv extension shouldn’t be easily dismissed. It tends to be associated with video, so if that is the type of content you have it will fit appropriately with the web address. Even if video isn’t the main type of content, there’s no reason to think it can’t be as successful as a .com if marketed properly and kept rich with content, which is something Football.tv is surely trying to strive for.

The site is fully loaded with content. There is news both in written and video formats about all things soccer related in addition to information about teams and individual players from every country imaginable. The site is truly a wealth of knowledge for the sport and is creating a huge value for itself.