Do you consider your blog a business? I do, although I thoroughly enjoy this it is still a business that needs to produce income.

One of the essential elements of owning a business is branding. Today I want to specificity discuss branding a blog.

I’m going to share what I believe to be two different aspects of branding.

Brand
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

It is my belief that I have achieved this with Chef Patrick. Something catchy, unique and easy to remember. It is to the point now where people call me Chef or Chef Patrick, which by the way I am not a cook.

“Sellable” Brand
The ability to take a brand and package it for sale.

The main ingredient for creating a brand is a domain name. As I have already stated I believe I have achieved a brand with Chef Patrick but, I have failed in creating a SELLABLE brand. I would essentially have to find another Patrick to sell my blog.

When picking your domain name I want you to seriously take into consideration your future plans and possible goals. If creating a brand, something sellable then do not use your personal name. Take into consideration what your main topic will be and find a domain name that matches.

Just to give you a few examples…
If you are wanting to create a domaining video blog then go with something like DNVideoBlogger.com. It sends a clear message that if you come to this site you are going to see someone video blogging about domain names. Passionate about trains, how about LocomotiveNews.com. Maybe you love celebrity gossip, CelebrityBlabber.com is a perfect fit.

By the way I do own the example domain names so if you are interested in one just send me an email.