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3 Ways To Take Control of Your Domain Portfolio

Posted on 01 October 2009   

morgan linton headshotThe following article is a guest post by my friend and fellow domain blogger Morgan Linton. Morgan is the publisher of Domainvestors.tv as well as author of Domain Flipping available at DNFlipping.com.

If you are just getting started in the Domaining world then you’ve probably gone on the famous Domain Name Buying Spree. This is where you get very excited about the potential of buying and selling domain names so you go out and buy as many domains as you can. Every night you sit at your computer with a wild grin on your face as you register domains that will soon make you millions.

Now here’s the problem. Soon you realize it’s time to sell some domains so you waltz over to a listing service and post your domains for sale. A few weeks go by and nobody is bidding on your domains so you head over to a domaining forum. Now people on the forum are telling you that your domains are worth the Reg Fee or less.

This is where panic and anger set in. Many new Domainers will lash-out at the industry saying that they got in too late and all the good domains are already taken. What they don’t take-into account is that maybe they were just a bit overly-excited (nothing wrong with it, we’ve all been there) when they went on their initial buying spree.

Well I’m here to teach you three simple ways to take control of your domain portfolio. So if you’ve got the domaining blues follow the steps below and you’ll get the bounce back in your step before you know it!

1) Stop Buying Domains
Stop buying domains right now. Chances are you’ve been buying domains like it’s going out of style without generating any revenue – it’s time to put the focus on “making” not “spending”.

2) Let Your Crappy Domains Drop
To get a quick analysis of your portfolio plug your domains into Estibot and drop whatever domains come back as $0 unless you really have a vision for them.

3) Focus
Now focus on making your best three domain names the best that they can be. What are your best names? You can pick them yourself with a little help from the Google Adwords Keyword tool – try picking the three names with the highest search volume and strong advertiser competition. Turn these domains into mini-sites, full-scale sites, blogs, whatever you think is best but start getting some traffic and revenue coming to these domains.

Hopefully you are feeling less stressed already! It’s not hard to take charge of your domain portfolio but it is easy to become overwhelmed with too many domains. So follow these steps below and before you know it you’ll have three domains with revenue that you can either sell or keep for the passive income. Rinse and repeat and you’ve got the beginnings of a business!


8 Comments

Comment by Mojito Recipe
2009-10-01 09:53:29

Great article. My buying spree was focused on geo domains with the word “search” in the front.

 
Comment by Mojito Recipe
2009-10-01 09:54:54

I have let them all drop but one!

 
Comment by Mojito Recipe
2009-10-01 12:12:35

Morgan, What was your first buying spree?

 
Comment by Dot Investing
2009-10-01 15:19:51

“Domain Name Buying Spree” = Domain Lottery

 
Comment by Michael Subscribed to comments via email
2009-10-01 16:39:03

I read something a little while ago that really struck me:

“Minimize costs that don’t pay dividends!”

I took this to mean that you have to run your domain business like a business. Don’t run around buying domains on a whim. Do your reaserch, and after you start making a little money with your names, use that to fund your ongoing activities.

Be smart, and plan ahead.

Michael

 
Comment by Anthony
2009-10-01 16:47:20

Morgan simply put … ” Less is More “.

Anthony

 
Comment by BullS Subscribed to comments via email
2009-10-01 17:33:12

Good post but I wish you delete it ASAP–

Let them learn the hard way..man..good for the economy.

We need people to spend money!!

The best domain I am keeping and have the most fun is BullS– it says it all!

 
Comment by Chris
2009-10-01 18:32:24

Hi Patrick,
good explanation, I couldn´t write it better than yourself because that are exactly the steps I have done as well as other new players did. Important: focussing on one sector so you will be able to create a whole network, that is the real value! No work now-no fun later! ;)

 

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